Do you know how Madonna got her start in the music business? When her first single was released, she and her friends spent months calling radio stations all over the US . . . calling to request they play her song. Which resulted in airplay for her music, which provided her with the exposure needed to build a costumer base of fans. Millions and millions of fans. Millions and millions of records sold. And of course you know the rest of the story.
Is Madonna some sort of genius? Perhaps. But the idea wasn't new, it wasn't even her idea in the first place, but it is one of a million that can be used to accomplish the same goal.
The Doors had groupies on the pay roll who helped to build Jim's public image. Many bands do this today . . . this is usually not the bands idea, but the idea of their promoter. ( notice that bands, authors, actors and such all have agents, promoters, and organizers . . . all with the same purpose: To generate greater interest in the product ) M A R K E T I N G !!!!
So how does InnerCircle Publishing generate interest is our books? The following is merely the beginning of a list of "things to do" so to speak. Doing these things will generate traffic to both our website, and consequently . . . our books. As members of the InnerCircle, this is what we do. The greater the number of members who are DOING this . . . the greater the return will be for each and every member.
- You will produce greater results, if you can spark people's curiosity. Don't just tell them to "check out my website" . . . you have to give them a reason why. " WOW!!! Have you heard of this book? . . . its amazing, I've never seen anything like this before in my life. Where did I find it? Oh, it is a rare book, not many even know it exists . . . I got it from the publisher at: www.InnerCircle Publishing.com They publish and distribute rare books.
- Be subtle. It is not advised to go running around screaming . . . but rather to selectively approach people and allow the natural coarse of conversation to unfold; 'till the moment is right for you to whisper " oh, by the way, have you ever read the book "----------".
I was just reading it and, phew . . . I can't even explain what its about, its mind blowing. Its a rare book . . . you can only get it through the publisher at www.InnerCirclePublishing.com
-Here is great means of stirring the curiosity of every single person in any chat room.
It takes two members working together and its one of my favorite methods to use because its so much fun: Picture this . . . 2 ICP members enter a chat room, hang out for a second and feel the room . . . then start this conversation:
POET1: hey POET2, how are you? You must be a writer too huh?
POET2: Yeah, I am ... I like to write poetry
POET1: wow, so do I, I just read this book "--------" have you every read it?
POET2: NO FREAKING WAY!!!!!! I can't believe you just said that, yeah I have read it . . . but you are the first person I have ever met that has ever heard of it.
POET1: Yeah, I've heard there is only like 1000 copies of it and they don't even carry it in book stores . . . you have to order it special. How did you find it?
POET2: You can order it online from the publisher at www.InnerCircle Publishing.com
POET1: Really? Cool . . . I didn't know that . . . I got it from a friend. And its one of those books that you read . . . then you go buy like 10 more copies to give to people that you know and then force them to read it. ;-)
POET2: LOL Yeah . . . I have had people come over to my house and pick it up off the table, they read a few pages, then go "ahhh man, you have to let me borrow this" and you can't because you know you will never see it again.
POET1: LOL!!!!! I know.
By this time everyone in the room should be on the site . . . and not just on the site, but there looking for that book with a reason to buy it. ( though this is only a script, you can do it any way you choose, as it is only a means to the end . . . of achieving our goal. All of us are writers, we are all creative people. Be creative. Think of new ways to accomplish this end and use them. The more creative you are, the greater your results will be. The more creative each of us are, the faster we will collectively achieve our goal.
BACK TO MEMBERS ONLY SECTION
If you are unfamiliar with the term 'mastermind' let me first say this: No . . . we are not a group of spies plotting to take over the world. With that out of the way, I will illustrate what a mastermind group is and how it works.
In business we were taught that no human being has ever become successful . . . alone. All the people that fill the pages of our history books have always had the combined efforts of individuals working toward a common goal. Henry Ford is a great example. Here is a man referred to by his peers as 'ignorant', yet this same 'uneducated' man was intelligent enough to employ the efforts of people that were smarter than himself. When he began making cars, people told him " it will never work . . . its not practical, its ugly, and people are not going to trade their horses for it. " Henry Ford did it anyway. And he did it by gathering people that knew how to do what he did not . . . make cars. He harnessed the ideas and abilities of a handful of people, all working together for the same goal. This is the essence of a mastermind group, and Henry Ford was one of the first to use it in business. All successful people use a mastermind group in some way or another. The reason is because it works. ( how many of you still use a horse for transportation? )
A mastermind group works like this:
When two or more people come together in a spirit of harmony for the sake of a common goal, the energy of each combines to form a single energy. (the Whole is greater than its parts)
Each piece brings their insight and talent to the table, therefore increasing the resources available to the whole. You may know something about this . . . and I may know something about that, and by coming together we are able to know a little more.
We incorporate the mastermind idea into InnerCirlce Publishing, so each member can contribute their thoughts and ideas toward our common goal. We use chat rooms with voice conferencing capabilities ( such as yahoo messenger ) to link with other members. As our membership grows, we will have organized sessions on a regular basis.